THREE MAIN AREAS OF FOCUS
The worlds of Marketing, IT, Data and Business Process Management are converging now more than ever.
The following components are strategically and pragmatically executed on, culminating in customer acquisition efficacy.
- Demand Generation for the short and long term. We can launch you digital campaigns, create new growth, or turn around a bad trend.
- Analytics are critical. We must first understand what we need to measure and have a vision for it. Then, a plan can be built to get the must-haves in place; with a scalable architecture to build to that vision. Meanwhile, we can use proxies to optimize.
- Marketing and Ad Technology is increasingly complex. There are too many media types, service providers and solutions to have complete command of each one in-house. One must take the business need, then match and apply a framework & roadmap based on a company’s ability to implement overall.